Auction House London
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Why Choose Us

Unrivaled Auction Service

Auction House London is the only auctioneer in the land to offer properties from a central London location with the assistance of 36 other regional auctioneers located all over the UK – all trading under the same banner. We therefore offer a completely unique service with expert support at a local level and access to a national database of buyers, unrivaled by any other auction company.

Extensive Marketing

We do not simply rely on the auction catalogue to sell your property. All of our properties undergo an expansive marketing campaign throughout the UK and beyond via:

  • Catalogues – Online versions are sent out to our ever increasing database of registered buyers currently numbered at circa 100,000+.
  • Auction Boards – our distinctive auction boards generate local interest.
  • Trade Press – we take regular adverts in the Estates Gazette as well as other property publications.
  • National and Regional Newspapers
  • Direct Marketing – where relevant we will notify local builders, developers, investors, property companies and local agents in the areas surrounding individual properties.
  • Property Portals – we accept that lots of buyers these days start their search online, so unlike most auction companies, we upload all of our properties to Rightmove, Zoopla, Eigroup, Needaproperty, Prime Location and many other leading property portals.

Customer service

We are the only auction houses in the country to have a dedicated sales team. We also have a large support team of experienced staff working on your property. We believe in giving our vendors the highest level of personal service which is why every vendor is given a dedicated member of staff fully available to them outside of office hours. Our clients are given continual updates on the interest levels in their properties and why they are welcome to have our mobile phone numbers in case they wish to call us outside of office hours to discuss their properties.

Existing Corporate Client Database

Clients that we regularly act for include asset managers, mortgagees in possession, LPA receivers, property companies as well as private individuals. See our clients’ testimonials.

Our Auctioneer

Andrew Binstock is widely considered to be one of the country’s best auctioneers. He works tirelessly to ensure that every single property goes for the very best price possible using his highly energetic and engaging style of auctioning – never bringing the gavel down until every last bid has been extracted.

Our Results

There are numerous case studies in which Auction House London has been given a like for like property to that of one of our competitors and where we have achieved more money for the client. We pride ourselves on our success rates and commitment to our clients. In 2018, Auction House Group were the #1 Residential Auctioneer in the UK, achieving a 74.8% average and raised £450,000,000+.

Free Auction Appraisal

If you are considering putting your property into auction and would like a free auction appraisal, please either request a valuation or email your property details to and we will be delighted to give you our expert advice.

Click here for a recent case study which highlights the advantages of selling by auction.

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Contact Us


  • Request Auction Valuation
  • Remote Bidding Registration
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  • Current Auction
  • Past Auctions
  • Lots still available
  • Guide to buying at auction
  • Guide to selling at auction
  • General Conditions of Sale
  • Register to Bid


  • Guide to buying at auction
  • Guide to selling at auction
  • Guide to buy online


  • About Us
  • Why Choose Us
  • Meet The Team
  • Privacy Policy
  • Complaints Procedure

Auction House London

5 Hampstead Gate, 1a Frognal, Hampstead, London NW3 6AL

Tel: 020 7625 9007
Fax: 020 7990 9979
Auction House London
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Registered Address: 5 Hampstead Gate, 1a Frognal, Hampstead, London NW3 6AL Company No. 07048084
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